Aalborg, Denmark
What the customer sees
One tap. Five options.
Guests in the Arbejdernes Landsbank Lounge hold their phone to the plate on the table and get AaB's own page: the prediction game, guest rating, today's menu and wine list – all in one place.
- 01Tipskonkurrence
- 02Gæstevurdering
- 03Dagens menu
- 04Dagens vinmenu
- 05Bliv en del af AaB
- scans at AaB
- 7,000+
- scans at the first match
- 165
At AaB, it's all about creating experiences – both on and off the pitch. – With easyrate it became easy for guests to share their experience directly, and from the very first match 165 scans were recorded. Six months later the number had risen to 331 – more than doubling.
"Easyrate has been a simple and effective way to engage our fans and guests. After we had our own unique design developed, the number of scans increased significantly. In six months we saw over 100% growth, and it shows how much branding and recognisability matter. – AaB A/S"
AaB now uses easyrate as a permanent part of their fan experience – a strong example of how custom design and technology can create measurable results.
