Guide
Local SEO: how to get your business found in your area
Local SEO is the work of being shown when someone searches for what you offer in your area – for example "dentist Aalborg" or "hairdresser near me". It mostly comes down to three things: a complete Google Business Profile, a steady flow of reviews and a website that clearly says what you do and where.
Updated October 2026
What is local SEO?
For local searches Google usually shows a map with three businesses at the top (the local pack) and the regular results below. Local SEO is making your business visible in both. Google states that local results are mainly decided by relevance, distance and prominence – and that the number of reviews and links from other sites feed into prominence.
6 steps to better local visibility
- 1
Complete your Google Business Profile
Right primary category, opening hours, services, photos and a link to your website. It is the foundation for the local pack.
- 2
Get reviews continuously
Ask every customer and make it easy with a direct link, a QR code or an NFC stand at the counter. New reviews over time count for more than many at once.
- 3
Reply to reviews
Google recommends replying. Replies show new customers that you take feedback seriously.
- 4
Same name, address and phone everywhere
Website, Google, Facebook and directories should show exactly the same details.
- 5
Put city and service on your website
Page title, heading and copy should say what you do and where – for example "Hairdresser in Vejle". With several locations, give each its own page with address, hours and its own content.
- 6
Earn local links and mentions
Links from local partners, clubs, sponsorships and local media make the business better known to Google.
Common mistakes
- Lots of thin city pages for towns where you have no address – Google can treat that as spam.
- Old addresses or phone numbers still listed in directories.
- No new reviews for months, so competitors look more active.
- A new website where old addresses are not redirected to the new pages.
Reviews and local visibility for our customers
on Google Maps for Haus Concept in Aalborg after 6× more reviews
reviews in 6 months at Tandhuset Valby – previously 1–2 a year
new reviews in the first month at Storch Attitude in Aalborg
Reviews are the part of local SEO you control
easyrate makes reviewing you on Google a single tap – with an NFC stand at the counter or an automated SMS after the visit.
More guides
- NFC solutions for businesses – in your design, managed from one platformCustom NFC stands, plates, stickers and cards with your brand – and one platform for links, QR codes and statistics.
- What is NFC? How it works – on iPhone, Android and in-storeNFC explained simply: how it works, iPhone and Android, NFC vs QR – and what businesses use it for.
- Google reviews: how to get more for your businessDirect review link, QR code, NFC stand and SMS – and Google's rules for asking for reviews.
- Google Business Profile: how to rank higher on Google MapsSet up and optimise the profile, and understand the three things Google says decide your local ranking.
- NFC tags: what they are and how businesses use themHow NFC tags work, which chip to choose, and how shops and clinics use them for reviews.
- NFC stickers for businesses – how to get the most out of themWhat NFC stickers can do, where to place them, and how to manage the link afterwards.
Questions about
local SEO
Local SEO is the work of being shown on Google and Google Maps when someone searches for what you offer in your area. It is mainly about your Google Business Profile, reviews and a website that clearly says what you do and where.
